Subaru Driving Lifestyle and Buying Benefits


Subaru Lifestyle

Learn more about the innovative and athletic Subaru brand, from their capable lineup of award-winning Dive into the innovative and athletic Subaru brand, from their capable lineup of award-winning sedans, wagons, and SUVs to their triumphant history and all their competitive advantages.

For an off-road-ready sports wagon unlike anything else, Subaru has the sleek Impreza, rugged Crosstrek, and adventure-ready Outback. If you're in need of even more space and flexibility, Subaru offers the versatile Forester and bold Ascent. As for fun and advanced sedans, Subaru offers the sophisticated Legacy, nimble BRZ, and exciting WRX built to impress. That's not all, Subaru recently released the efficient, all-new Subaru Solterra, the brand's first all-electric vehicle. 

Unpack all the potent power, dynamic versatility, and creature comforts waiting for you in a new Subaru today. Find the perfect Subaru model to suit all your lifestyle needs at Kenosha Subaru, stop by today for a test drive and to browse our large inventory of new and pre-owned vehicles. Get to know the full range of all of Subaru's fantastic standards and available features below.

Subaru Ownership Benefits

Subaru vehicles hold their value better than any other brand according to ALG's residual value forecasts. Subaru also has the lowest 5-Year Cost to Own of all brands for two years running, according to Kelley Blue Book. So you know when you choose Subaru you're getting a reliable car for years to come. Subaru owners also become part of something bigger, The Subaru Love Promise. A vision to show love and respect to all people at every interaction with Subaru, an effort to try and make the world a better place. The Subaru Love Promise works with a diverse range of organizations including:

  • National Park Foundation
  • Ten years Meals on Wheels Share the Love® Events
  • 50 million meals to Feeding America®
  • The Leukemia & Lymphoma Society 
  • Over 277,600 science books donated
  • Make-A-Wish® America and Alzheimer's Association
  • Carter's Replanting Program

Subaru Accolades

Subaru is the Most Trusted Brand for seven years running, according to Kelley Blue Book. Not only that but J.D. Power has acknowledged Subaru has the #1 Brand Loyalty in the automotive industry for two years in a row. All 2022 Subaru models that also come equipped with EyeSight® and Steering Responsive Headlights are an IIHS TOP SAFETY PICK as well! Additional Subaru accolades and awards include:
  • Subaru is ranked #1 in Vehicle Safety, according to the American Customer Satisfaction Index.
  • Subaru is a five-time Best Performance Brand winner, according to Kelley Blue Book.
  • The Subaru Outback has the Best Resale Value in its class for two years running, according to Kelley Blue Book.

Subaru Design

Every Subaru model is designed to make your life easier, allowing you to experience an unparalleled driving experience from the moment you load up to the moment you take your ride off-road. Models like the Subaru Outback offer more passenger room than Honda CR-V, Toyota RAV4, and Jeep Grand Cherokee. The always-ready and impressive Crosstrek offers 121.6 cubic feet of interior volume and 60/40-split flat-folding. Additional Subaru Design highlights found throughout the fleet include:
  • Outback Cargo volume up to 75.7 cubic feet
  • Available Genuine Nappa Leather
  • SUBARU STARLINK® Multimedia with 11.6-inch Touchscreen
  • Available Harman Kardon® Premium Audio
  • Outback has 8.7 inches of ground clearance

Subaru History

For nearly 70 years Subaru has been innovating and producing impressive performances. Starting in the early 1950s when Fuji Heavy Industries Ltd's automotive division came to be known as "Subaru", which is a Japanese word meaning "unite". Follow the Subaru brand throughout the years below:
  • In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. In 1954 the first Subaru  P-1 car was unveiled
  • In 1958 the 360 was introduced and nicknamed the Ladybird due to its design
  • In the 960s Subaru launched its first truck, the Sambar minitruck
  • In 1966 Subaru launched the 1000 car with a front-wheel-drive system 
  • In the 1970s Subaru introduced the GL/DL with four-wheel-drive (4WD) capability
  • In 1977 Subaru released the Brat small pickup
  • In the 1980s Subaru developed the world's first electronically controlled continuously variable transmission
  • Late 1980s Subaru released the Legacy sedan
  • In the 1990s Subaru won the World Rally Championship three years in a row
  • Late 1990s Subaru released the Legacy-based Outback wagon and sporty Impreza wagon
  • In the 1990s General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries 
  • Today Subaru is ranked #1 in Vehicle Safety, according to the American Customer Satisfaction Index and boast one of the Best Resale Values of any car brand

Subaru Electric

Alongside the already successful Subaru Crosstrek Hybrid, Subaru recently released its first all-electric model, the 2023 Subaru Solterra, a capable and modern compact SUV. The Solterra combines the Symmetrical All-Wheel Drive capability, state-of-the-art safety technology, and reliability that Subaru vehicles are known for with the next-generation e-Subaru Global Platform. The e-Subaru Global Platform is a new all-electric vehicle architecture with improved stability and driving mechanics. This innovative model represents the beginning of Subaru's journey into full-electric capability and the continuation of its ongoing environmental efforts. 

Subaru Outback Comparison

2023 Subaru Outback vs the 2023 Ford Bronco Sport

2023 Subaru Outback
Price: $28,395
Engine: 2.5-liter H-4
Seats: 5
Passenger Volume: 109 cu-ft
Rear Legroom: 39.5"
2023 Ford Bronco Sport
Price: $29,215
Engine: 2.3-liter I-4
Seats: 4
Passenger Volume: 99 cu-ft
Rear Legroom: 35.7"

Stretch out in the spacious and flexible new 2023 Subaru Outback. The Subaru Outback offers numerous next-level creature comforts like an available Harman Kardon® Premium Audio and an impressive navigation system. The new Subaru Outback is engineered to perform off-road thanks to its Symmetrical All-Wheel Drive with X-MODE® and standard EyeSight® Driver Assist Technology that the new Ford Bronco lacks. On top of that, the new Subaru Outback also offers an impressive 9.5 inches of ground clearance.

Subaru Forester Comparison

2022 Subaru Forester Vs the 2022 Jeep Cherokee

2021 Subaru Forester
Price: $25,395
Standard Drivetrain: Symmetrical All-Wheel Drive
Fuel Economy: 26 city / 33 highway mpg
DC Power Outlets: 3 12-Volt
Interior Cargo Volume: 31.1 cu-ft
2021 Jeep Cherokee
Price: $33,995
Standard Drivetrain: Rear-Wheel Drive
Fuel Economy: 19 city / 26 highway mpg
DC Power Outlets: 2 12-Volt
Interior Cargo Volume: 17.2 cu-ft

The new 2022 Subaru Forester offers an impressive array of stylish looks, premium features, and premium performances, all at a lower starting price than the new 2022 Jeep Cherokee. All driving enthusiasts are sure to enjoy the Subaru Forester’s dynamic and versatile standard performances features like the reliable Symmetrical All-Wheel Drive as well as the competitive 26 city and 33 highway mpg that together let you enjoy every journey to the fullest without breaking the bank. That’s not all, the latest Forrester also features a great array of all-terrain features like an impressive 8.7 Inches of Ground Clearance and X-MODE® to further enhance your journey and outperform the competition.

Subaru Solterra Comparison

2023 Subaru Solterra vs the 2023 Kia Niro EV

2023 Subaru Solterra
Symmetrical AWD: Standard
Horsepower: 215
Ground Clearance: 8.3 in
Cargo Space: 30 to 75.7 cu-ft
Front Legroom: 42.1 in
2023 Kia Niro EV
Symmetrical AWD: Not Available
Horsepower: 201
Ground Clearance: 6.1 in
Cargo Space: 18.5 to 54.5 cu-ft
Front Legroom: 41.7 in

If you’re looking for cargo capability, versatility, and performance offerings, look no further than the all-new 2023 Subaru Solterra. Featuring far more flexible passenger and cargo space than the newest Kia Niro EV, you can also enjoy driving a vehicle with superior horsepower and drivetrain. The first of its kind, Symmetrical AWD allows for improved handling, uniform stability, and an ideal distribution of power for maximum traction. Test drive the new Subaru Solterra today!

Subaru FAQs

The term Subaru is a Japanese word meaning "unite."

July 15, 1953 when Fuji Heavy Industries Ltd’s automotive division came to be known as "Subaru".

Subaru offers numerous impressive safety features, including standard EyeSight® Driver Assist Technology, Subaru DriverFocus® Distraction Mitigation System, All-Around Awareness Technology, and much more.

Yes, every new Subaru comes equipped with a standard Symmetrical All-Wheel Drive.

Since February 2020, Subaru has been a part of the Toyota Group, which owns 20% of the company and is the largest single shareholder.

Yes, Subaru models come equipped with SUBARU STARLINK® Multimedia that offers Apple CarPlay® and Android™ Auto Integration.

The new Subaru Outback starts at just $28,395.

The new Subaru Outback comes equipped with a potent 2.5-liter H-4 engine.

The new Subaru Outback has seating for up to five passengers.

The new 2021 Subaru Forester’s dimensions are: 182.1 " L x 71.5 " W x 67.5 " H.

The new 2021 Subaru Forester has room for up to five passengers and a combined 111.9 cubic feet of passenger volume.

The new Subaru Solterra starts at just $44,995.

Shop, Finance, & Service at Kenosha Subaru today

If you're ready to answer the call of fun, style, and peace of mind; be sure to contact us today. And prepare to have all your expectations exceeded. Explore our large inventory of new and pre-owned vehicles available at Kenosha Subaru. We're within driving distance of the surrounding Kenosha, Pleasant Prairie and Camp Lake, WI, and Old Mill Creek, IL areas.

  1. Zeigler Subaru of Kenosha

    7900 120TH Ave
    Kenosha, WI 53142

    • Sales: 262-321-3400
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